Success Academy is the largest Charter School Network in New York City. With this Spot, we wanted to paint the lives of both the families and teachers as they prepare to start their school day--to show the morning rituals involved in starting a day off successfully.

Stylistically, we aimed to achieve a naturalist and intimate look, allowing the viewer to feel like they were part of the character's everyday journey. We shot the ad on anamorphic lenses, using real families and school locations.